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What Homebuying Looks Like for Each Generation (and Why It Matters)

Homebuying is one of the most significant financial decisions a person makes, and every generation approaches it differently.

From Baby Boomers downsizing to Millennials entering the market as first-time buyers, each group has unique needs and trends.

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Let's dive into how generational differences shape the real estate landscape and what it means for buyers and sellers today.

Happy couple buying a home with sold sign

Generation Z: Starting Small

Generation Z, aged 18 to 24, is just beginning to enter the housing market, representing 3% of buyers and 2% of sellers.

This group typically has lower household incomes and fewer family obligations.

Despite these challenges, Gen Z buyers are stepping into homeownership, often purchasing older homes to fit their budgets.

Convenience to work and affordability are top priorities for these young buyers.

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Millennials: The Driving Force

Millennials, divided into younger (25-33) and older (34-43) groups, make up the largest share of buyers at 38%.

Younger Millennials are more likely to buy homes as unmarried couples, while older Millennials often purchase as married couples.

This generation values proximity to work and prioritizes affordability.

With 75% of younger Millennials as first-time buyers, they are shaping the real estate market like never before.

Generation X: Stability and Space

Generation X buyers, aged 44 to 58, represent 24% of homebuyers and are among the highest earners, with a median income of $126,900.

They prioritize larger homes, often due to their dual-income households.

Gen X is also the most likely to purchase multi-generational homes, blending family needs with financial stability.

Baby Boomers: A Time to Downsize

Baby Boomers, aged 59 to 77, are divided into younger (59-68) and older (69-77) groups.

Together, they make up 31% of buyers. Boomers often buy homes to be closer to family or to find a smaller, more manageable property.

This generation is also likely to move to rural or small-town areas, emphasizing a peaceful retirement.

The Silent Generation: Simplifying Life

The Silent Generation, aged 78 to 98, represents just 4% of buyers.

They are most likely to choose homes near health facilities or in senior-focused neighborhoods.

Despite their smaller share in the market, this group is less likely to compromise on their purchase, favoring quality and convenience over cost.

Financial Strategies Across Generations

Financing home purchases remains common, with younger generations relying more on savings and family assistance.

For instance, 24% of younger Millennials receive down payment help from relatives.

Conversely, older generations often use proceeds from selling previous homes.

Debt, particularly student loans, significantly impacts the timeline for many buyers entering the market.

What This Means for Sellers and Agents

Understanding generational trends can help sellers and agents better cater to their audiences.

Millennials and Gen Z rely heavily on online tools but still turn to real estate professionals for guidance.

Boomers and the Silent Generation often prioritize trust and expertise in their agents.

Tailoring services to these preferences can lead to smoother transactions and greater satisfaction.

Ready to Explore Your Options?

No matter your generation, buying a home is a journey that requires careful planning and the right resources.

By understanding these generational trends, you can make informed decisions that fit your unique needs.

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With over 50 years of mortgage industry experience, we are here to help you achieve the American dream of owning a home. We strive to provide the best education before, during, and after you buy a home. Our advice is based on experience with Phil Ganz and Team closing over One billion dollars and helping countless families.

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